A lot of people become real estate agents or Realtors because of the high income potential or they’re looking for a challenging alternative to the typical 8:30-5:00 desk job. While a career in real estate can be very rewarding, it’s not without its bumps and obstacles. One of the hurdles some new real estate agents may not have planned on is having to compete with other agents and Realtors for a finite number of listings and clients.
As you’ve undoubtedly realized, probably early on in the game, it’s essential to stand out among the competition. Although there are dozens of ways to accomplish objectives like achieving high visibility and branding yourself as a real estate agent that gets results, here is a handful of real estate marketing ideas to consider as you formulate your real estate marketing plan.
- Creating awareness: Two guiding principles to remember on a daily basis are “Out of sight, out of mind” and the need to continually achieve “top of mind awareness.” You want the people on your mailing list and in your circle of acquaintances and contacts to think of you first when they’re ready to buy or sell real estate. The second part of that formula is that you want them to perceive you as someone who is friendly, helpful, knowledgeable, proactive, diligent, ethical, and solution-oriented. (Kinda sounds like a boy scout!)
- Continuity in marketing: Another crucial idea to keep in mind is the age-old sales principle of making contact multiple times with your prospects before expecting a response. Sometimes it takes a half-a-dozen times or more before their familiarity or comfort level with you is sufficient for them to respond to your offer. Cultivating visibility and name-recognition is a process that, by it’s very nature, is not going to take hold right away. It’s necessary to keep trying, have faith in the process, and always look for ways to improve your results. With that end in mind, a few real estate marketing tools worth including in your real estate marketing plan are professionally written real estate prospecting letters, well-designed real estate marketing flyers, and results-oriented real estate marketing postcards. It’s also vitally important to have a professional-looking website that creates a positive impression and makes it easy for site visitors to find the resources they’re looking for–especially your contact information.
- Real Estate Search Engine Marketing: Being found in the search engines can be a challenging thing for real estate agents and realtors, but it can make a big difference in your ability to generate leads online. One thing to keep in mind is that to rank well on the search engine results pages, your website generally needs to contain the exact words that your prospects are typing into the search engines. In other words, if your prospective clients are typing the words “Kalamazoo real estate agent” into their favorite search engine, then you need to have those words in the content of your website–preferably more than once–if you hope to be listed prominently on the search engine results page. (There are other factors that determine search engine positioning, but making sure to include the right keywords on your web pages and blogs is one of the more important factors.) Search engine optimization (SEO) can be a complex and every-changing aspect of online marketing for real estate agents (and everyone else), but one thing that remains constant is that the words people are searching for need to appear on your website in order for you to be found in searches related to those keywords. That’s one of the methods search engines use to determine whether your web site is a relevant match to what their users are searching for online. One final real estate web site marketing tip worth passing along relates to “duplicate content.” Google, in particular, tends to favor web sites that have original content, so it’s best to avoid using canned or boilerplate information that may be found on other real estate websites.
If you’re interested in additional real estate marketing ideas, strategies, and lead-generation tips, I invite you to bookmark or “follow” this blog. In the right-hand column, there’s a follow button and also an option to be notified via e-mail every time a new article is posted on this blog.
Below are some worthwhile real estate marketing tools and websites I’m affiliated with. Please check them out if you’re looking for real estate e-books, marketing tips, Realtor marketing tools, marketing strategies, and easy-to-use real estate marketing templates.
BTW… If you’re interested in improving your powers of persuasion as well as your negotiating skills, sales productivity, ability to establish rapport with people, and your understanding of what makes your sales prospects tick, then check out the Code of Influence and how it can help you achieve your goals.
Real Estate Advertising & Marketing Techniques:
Real Estate Agent Marketing Strategies: 471 page manual
with 527 full-color sample ads and 3 hours of audio recordings
Real Estate Prospecting Letter Templates:
Create a Successful Real Estate
Postcard Mailing Campaign: