Although dozens of new real estate marketing techniques have emerged in the past decade, effective real estate marketing still depends on the same principles that were true 50 years ago. A lot of it boils down to basic human psychology, interpersonal communication skills, and even the Law of Attraction.
- Prospective clients appreciate real estate agents who exude positive energy, are solution oriented, and “go the extra mile”. One characteristic of successful real estate agents is their ability to engage people in conversation and find out what their needs, interests, and problems are. They key, of course, is to do it in a natural, non-intrusive way. When you know what people need or want, you’re in a position to follow up with them– either by e-mail, phone, snail mail, or in person. By following up on a conversation with a relevant or helpful web address, article, coupon, or referral, you’ll immediately stand out as someone who’s helpful and actually follows through with what they say they’re going to do. Helping people in either small or large ways is an excellent way to make an indelible positive impression on them and stand out from the dozens of other real estate agents you’re competing with. The prerequisites for excelling in this skill is that you genuinely like people and are alert to opportunities to help them achieve their goals, solve problems, or get more out of life.
- One of the most valuable talents a real estate agent can cultivate is the ability to establish rapport with clients and potential referral sources. When you can establish a personal connection with people, either by discovering things you both have in common or making them feel appreciated or important, than you’re miles ahead of other real estate agents in your market.
- Since most people are busy, distracted, overwhelmed, and skeptical, effective real estate marketing has to accomplish several things. First of all, it has to catch your prospects’ attention –and there are dozens of ways to do that. Strategies for catching people’s attention range from being highly visible in different media… to sending out effective real estate postcards or letters of introduction. Devices such as catchy slogans, compelling headlines, offering helpful information, and speaking directly to your prospects’ needs and desires can make a difference in getting noticed. In real estate postcard marketing, one approach to consider might involve sending out picture postcards that are humorous, cute, breathtaking, moving, poignant, or make people do a “double take.” The key to getting noticed is to be distinctive in a positive way.
Well, that’s my “food for thought” on the topic of real estate marketing for today! I invite you to follow this blog or check back soon to see what other real estate marketing ideas have been percolating in my brain.
P.S.: Visit this site for a free real estate flyer sample.
Other Real Estate Marketing Tools and Resources:
- Market Report Builder
- Marketing manual for real estate agents
- Magnetic Marketing System
- Invisible leads for real estate investors
Note: I am affiliated with some of the above referenced products.