10 Strategies to Improve Your Real Estate Marketing Results

Desire is usually the starting point of achievement, but of course that desire has to be backed up by an effective action plan and enough optimism to fuel its eventual success. What should a real estate marketing action plan consist of? Other than using traditional networking techniques, continually expanding your contact list, and having a set of written goals to help keep you on track, here is a list of real estate marketing tools, resources, and ideas that could help you reach your goals faster:

  1. Modeling the success of other real estate agents and Realtors: Why reinvent the wheel when the business model of success for real estate agents has already been created? Granted, the effectiveness of certain sales and marketing techniques may depend on your personality, any self-limiting aspects of your personal belief system, the amount of competition in your market area, and other idiosyncrasies of your geographic location. Generally speaking though, if a real estate marketing strategy has worked for someone else–especially if they’re a local colleague or competitor of yours–chances are, it will work for you too. You might even be able to improve upon the results of the other real estate agent. One good starting point for modeling the success of others is an e-book and audio recording called “101 Ways To A Six Figure Income As A Real Estate Agent Toolkit.”*
  2. Real estate marketing newsletters: If you provide your prospects and clients with useful content on an ongoing basis, then they’ll have more of an inclination to read your material and view you as a real estate professional who really knows their stuff. Real estate newsletters can either be printed, e-mailed, or some combination thereof. Making sure to always include your contact information and various “calls to action” will help make your newsletters are an effective marketing tool.
  3. Marketing letters for introducing yourself or cultivating relationships: Many Realtors and real estate agents aren’t that comfortable with writing letters, so they may either do it too infrequently to be effective or the message itself may fail to get noticed or produce a response. Getting a kit of well-written real estate marketing letter templates can be one solution to these obstacles. Marketing letter templates shouldn’t be sent out “as is” because you’ll want to customize the boilerplate message to fit your geographic area, current marketing conditions, target audience, and your personality. However, prospecting letter templates can be a great time-saving tool and provide you with the framework for writing a professional-sounding, response-producing message.
  4. Real estate marketing flyers: Check out a previous blog post I wrote on this topic.
  5. Real estate marketing postcards: For insights into improving your postcard response rate, read my earlier blog post “Why Your Real Estate Marketing Postcards Do Not Get Read“.
  6. Real estate agent advertising: Throwing money into an advertising campaign can be a risky proposition if your ads aren’t effective or if they’re not being seen by enough qualified prospects. Although some agents and Realtors are successful in generating leads by advertising on websites like Craigslist, Zillow*, Trulia, Realtor.com, or Homes.com, the challenge is often differentiating yourself from the competition.
  7. Blogging
  8. Social media marketing
  9. Media relations and public relations
  10. Website marketing

The bottom line when it comes to real estate marketing is to identify the strategies that have the most potential for you, and then be persistent in following through with them on a regular basis. Also, have a willingness to revise, improve upon, and otherwise tweak your real estate marketing plan to continually generate better results.

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Feel free to post a relevant comment on this blog or contact me at prowriter30years@yahoo.com. Generic blog comments that don’t relate to the topic probably won’t be approved, but if you can add value to the post, I’d be happy to include your comments.

(*Disclaimer: compensated affiliate)

 

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Should Blogging Be Part of Your Real Estate Marketing Strategy?

The minute I wrote the headline for this blog post, I knew that I could not provide a completely unbiased, objective answer to that question. After all, if I didn’t think that blogging was a worthwhile aspect of an integrated marketing strategy, then I wouldn’t be banging away at my keyboard, right now.

There are plenty of misconceptions and preconceived notions out there about the value of blogging as a real estate marketing strategy, but–to borrow a phrase from the Wizard of Oz–detractors of blogging are mostly “victims of disorganized thinking.”

The art of blogging does have a bit of a public relations problem, but the reasons are glaringly obvious:

  1. A lot of blogs are poorly written, haphazardly organized, and prematurely abandoned
  2. Many bloggers tend to ramble about a subject and go off on too many tangents
  3. The word “blog” sounds too much like “blob”, so some people just have a hard time taking it seriously. :-)

However… in defense of blogging: The name of it is irrelevant.

A blob, I mean a blog, can be as informative, useful, provocative, or entertaining as you want it to be. Preconceived notions aside, blogging is simply an online publishing platform you can use to communicate with your target audience, share useful information with your real estate clients and prospects, and market yourself and your real estate services. It can help raise both your visibility and credibility in your community and real estate farming area. It can also be a potential way to get national exposure and connect with prospective clients from other parts of the country who are relocating to your city.

NOTE: One effective way to engage your blog visitors and promote your real estate listings and yourself is by making and posting videos. (All you need to get started is an iPhone or iPad and a few apps and accessories. More details here.*

Web-Based Real Estate Marketing

Blogging is kind of a no-brainer when it comes to Web-based real estate marketing because it’s free (or close to it), it’s user friendly (especially once you get the hang of it), and it’s one of several effective ways to position yourself as an expert–or at least a source of helpful information–about the topics of buying a home, selling a home, the real estate market, home staging, home loan financing, home ownership, and so on.

So the question is: “Should you include blogging in your overall and Web-based real estate marketing program?” The answer is a conditional “Yes!”

Why only a conditional yes? Well, if you’re one of those people who say “I hate writing” or “I’m terrible at writing”, then you’d be setting yourself up for failure by starting a blog. If you don’t enjoy writing and have at least a little confidence in your ability to express your thoughts and ideas in writing, then creating a blog would be an exercise in futility. If it’s too much of a chore, then it will peter out quickly.

On the other hand, if you enjoy writing and sharing your ideas with others, then blogging could be a worthwhile and productive facet of your real estate marketing efforts. Like real estate marketing itself, creating a blog will be as much of a success or failure as you make it.

Since I love writing and blogging, I can’t be totally objective about the subject, but I think blogging should be one of the cornerstones of a web-based real estate marketing program.

Thanks for checking out my latest “organized ramblings” on the topics of real estate marketing, web-based marketing, and the components of a real estate marketing plan. If you have any questions, feel free to e-mail me at prowriter30years@yahoo.com. By the way… in addition to this real estate marketing blog, I’ve also started another one at my Web site, Marketing Survival Kit. The blog is Sales & Marketing Ideas for Real Estate.

–Joel

Click here to learn about the advantages of advertising on Zillow.com*

Cost-Effective Real Estate Marketing Tools & Resources*:

  1. Real estate flyer templates for open houses, new listings, short sales
  2. How to generate more real estate leads with post card mailings
  3. Real estate marketing manual with 100s of sample real estate ads

 

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*FYI: I am a compensated affiliate of the above-mentioned ebooks, marketing templates, advertising programs, and home study courses.

Posted in Web-Based Real Estate Marketing | Tagged , , , | Leave a comment

Are FSBO Prospects Worth Your Time?

The headline of this blog post is a bit provocative because it suggests that FSBO prospects are not worth your time–which, for the most part, is far from the truth.

Many real estate agents and Realtors have preconceived notions about FSBO property sellers as a group, but the fact of the matter is this: People trying to sell their own home are as diverse of a target group as any other segment of the marketplace. Naturally, some FSBO prospects are going to stubbornly cling to their misconceptions about the value–or lack, thereof–of hiring a real estate professional to help them market their home. Fortunately, there are dozens, if not hundreds, of other home sellers in your real estate farming area who are more open minded and simply need to be educated about the advantages of working with a knowledgeable, motivated real estate pro.

Sometimes sending one or two personalized marketing letters, real estate postcards, or e-mails to FSBOs can help lower their sales resistance and persuade them to sign on with you. Many prospects who have convinced themselves that they can save money by marketing their own home don’t realize the many pitfalls of a DIY approach:

  • There’s a strong likelihood that they’ll either price their home too high or too low, both of which are losing propositions for them.
  • They don’t have the sales and marketing ability that you as a real estate professional bring to the table, so they’ll miss out on a lot of sales opportunities. Then, of course, there are those all-important real estate negotiating skills that a real estate agent or Realtor can provide.
  • Most FSBO home sellers will  overlook crucial aspects of successful real estate marketing, such as effective home staging, distributing professional-looking real estate flyers, and following up with potential buyers.

I could come up with a much longer list of advantages of using a real estate professional to market a home, but then I’d just be preaching to the choir, wouldn’t I?

One marketing tool which can help you with the process of convincing FSBO prospects to sign on with you is a set of real estate marketing templates available from a website I’m affiliated with. Included in this collection of 300 marketing letter templates  are dozens of prospecting letter examples that focus on the advantages of using a real estate professional to market homes. This real estate marketing kit also contains 22 templates that are specifically written to persuade FSBO sellers to hire a real estate agent to market their home.

Winning over FSBO prospects often comes down to timing, establishing rapport, or presenting them with a compelling case for rethinking their DIY strategy. In addition to clearly and succinctly listing reasons for using your real estate marketing services, it’s also vitally important to convey a sincere sense of optimism, a belief in yourself, and a proactive attitude towards real estate marketing. After all, nothing succeeds like success.

realestate

Thank you for checking out my latest ideas and product offerings related to real estate marketing, business success, and sales strategies. Feel free to drop me a line if you have any questions, comments, or inquiries.

–Joel
prowriter30years@yahoo.com

BTW… Check out a few informative real estate marketing articles I posted on my website, Marketing Survival Kit :

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies
  6. Ideas For Generating Real Estate Referrals

Click here to learn about the advantages of advertising on Zillow.com*

More insights, strategies, and real estate marketing ideas can be found on my other blog: Sales & Marketing Ideas for Real Estate,

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*FYI: I am a compensated affiliate of the above-mentioned ebooks, marketing templates, advertising programs, and home study courses.

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How to Rise Above the Competition in Real Estate Marketing

A lot of people become real estate agents or Realtors because of the high income potential or they’re looking for a challenging alternative to the typical 8:30-5:00 desk job. While a career in real estate can be very rewarding, it’s not without its bumps and obstacles. One of the hurdles some new real estate agents may not have planned on is having to compete with other agents and Realtors for a finite number of property listings and clients.

As you’ve undoubtedly realized, probably early on in the game, it’s essential to stand out among the competition. Although there are dozens of ways to accomplish objectives like achieving high visibility and branding yourself as a real estate agent that gets results, here is a handful of real estate marketing ideas to consider as you formulate your real estate marketing plan.

  1. Creating awareness: Two guiding principles to remember on a daily basis are the concept of “out of sight, out of mind” and the need to continually achieve “top of mind awareness.” You want the people on your mailing list and in your circle of acquaintances and contacts to think of you first when they’re ready to buy or sell real estate–or when they answer the question “Do you know any good real estate agents in the area?”. The second part of that strategy is that you want them to perceive you as someone who is friendly, helpful, knowledgeable, proactive, diligent, ethical, and solution-oriented. (Kinda sounds like a boy scout!)
  2. Continuity in marketing: Another crucial idea to keep in mind is the age-old sales principle of making contact multiple times with your prospects before expecting a response or commitment. Sometimes it takes a half-a-dozen times or more before their familiarity or comfort level with you is sufficient to respond to your offer. Cultivating visibility and name-recognition is a process that, by it’s very nature, is not going to take hold immediately. It’s necessary to keep trying, have faith in the process, and always look for ways to refine and improve your results. With that end in mind, a few real estate marketing tools worth including in your real estate marketing plan are professionally written real estate prospecting letters, well-designed real estate marketing flyers, and results-oriented real estate marketing postcards. It’s also vitally important to have a professional-looking website that creates a positive impression and makes it easy for site visitors to find the resources they’re looking for–especially your contact information. [Looking for professional-quality real estate flyer templates? Visit this site which enables you to try before you buy!*]
  3. Real Estate Search Engine Marketing: Being found in the search engines can be a challenging thing for real estate agents and realtors, but it can make a big difference in your ability to generate real estate leads online. One thing to keep in mind is that to rank well on the search engine results pages, your website generally needs to contain the exact words that your prospects are typing into the search fields of Google, Bing, and Yahoo!. In other words, if your prospective clients are typing the words “Kalamazoo real estate agent” into their favorite search engine, then you need to have those words in the content of your website–preferably more than once–if you hope to be listed prominently on the search engine results page. (There are other factors that determine search engine positioning, but making sure to include the right keywords on your web pages and blogs is one of the more important factors. Getting other relevant websites to link to your website and/or blog also helps.) Search engine optimization (SEO) can be a complex and every-changing aspect of online marketing for real estate agents, but one thing that remains constant is that the words people are searching for need to appear on your website in order for you to be found in searches related to those keywords. That’s one of the methods search engines use to determine whether your web site is a relevant match to what their users are searching for online. One final real estate web site marketing tip worth passing along relates to “duplicate content.” Google, in particular, tends to favor web sites that have original content, so it’s best to avoid using canned or boilerplate information that is found on other real estate websites.

If you’re interested in more real estate marketing ideas, strategies, and lead-generation tips, I invite you to bookmark or “follow” this blog. In the right-hand column, there’s a ‘follow’ button and also an option to be notified via e-mail every time a new article is posted on this blog. (I’ve started a second real estate marketing blog called Sales and Marketing for Real Estate.)

I also invite you to check out a handful of informative real estate marketing articles on my website, Marketing Survival Kit :

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies for Small Businesses
  6. Ideas For Generating Real Estate Referrals

Below are some worthwhile real estate marketing tools and websites I’m affiliated with. Please check them out if you’re looking for real estate e-books, marketing tips, Realtor marketing tools, marketing strategies, and easy-to-use real estate marketing templates.

Real Estate Advertising & Marketing Techniques:

Real Estate Agent Marketing Strategies:
Download a 471-page real estate marketing manual with
527 sample real estate ads and 3 hours of informative audio recordings

Real Estate Prospecting Letter Templates:

These ready-to-use real estate marketing templates include Realtor introduction letters, new agent announcement letters, FSBO prospecting letters, short sale prospecting letters, expired listing marketing letters, farm area prospecting letters, open house letters, referral letters, and much more! This unique kit of real estate marketing letters will help increase your productivity, save you valuable time, and open up new opportunities to acquire clients and sell houses. Check out this indispensable collection of real estate letters and helpful tips you can send to your prospects, clients, and referral sources.

If you’ve gotten any useful real estate marketing tips or ideas from this blog, I would appreciate if you’d share it with your associates via e-mail, Facebook, Twitter, and/or Linkedin. You’re also welcome to reproduce brief excerpts (with attribution) from this blog on your website or blog. Please include a link to http://marketingforrealestateagents.wordpress.com.

Contact me if you have any questions or comments about real estate marketing, this blog, or the products it features. –Joel (prowriter30years@yahoo.com)

Stay tuned for more real estate marketing ideas, direct mail tips, web marketing and much more.  Visit my other real estate marketing blog: Sales & Marketing Ideas for Real Estate,

Click here to learn about the advantages of advertising on Zillow.com*

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*FYI: All real estate marketing tools, e-books, templates, and audio programs promoted through this blog are sold with a money-back guarantee. If you are not completely satisfied, you can get a no-hassle refund.  I am a compensated affiliate of the above-mentioned ebooks, marketing templates, advertising programs, and home study courses.

 

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Every Real Estate Marketing Plan Should Include This

Since time management is such a crucial aspect of a real estate agent’s productivity, one of the most useful sales tools for real estate professionals is an auto-responder. Actually, it’s more of a marketing tool because it sets the stage for future sales rather than being involved in closing sales. It’s a system that automatically “captures” the names and email addresses of your website visitors who want to receive your email newsletters, property listing announcements, miscellaneous updates, or email alerts. An auto-responder is a feature that comes with most email marketing services, like Constant Contact, Mail Chimp, Aweber, Getresponse, MyEmma, iContact, Fluttermail*, and others.

According to a blogger on Crazyegg.com, MailChimp is an especially cost-effective email marketing program for beginners. (There are a variety of different pricing plans and levels of complexity, but most email marketing platforms offer similar features.)

Putting an autoresponder on your website involves copying and pasting some simple HTML code onto your website. (Unless you’re a total technophobe, it’s pretty easy.) After you upload that to your site (still easy), it should cause a simple “interactive” form to appear on your website, which basically invites people to join your mailing list or sign up for your e-mail newsletter. Then you can create a “welcome to my mailing list” email message, which your subscribers should receive immediately, and –here’s the part I like–you can create a series of scheduled emails which can be delivered to your subscribers at any interval you choose–let’s say, once a week. That way, you can automatically stay in “constant contact” with your subscribers without much effort–that is, after you create the initial series of email mailings. (As a side note, you gotta hand it to the Constant Contact people for coming up with that great name for their service!)

All the respectable e-mail marketing services are “permission based”, which means that subscribers need to confirm that they really do want to receive your mailings and that they specifically requested it. Good e-mail marketing services also give subscribers the choice of easily “opting out” of your list at any time.

So other than the slight learning curve involved in using email marketing programs (it’s really not that hard!), the other hurdle is coming up with worthwhile content. Providing your subscribers with valuable content is the key to engaging them, gaining their trust, and building credibility. It’s also essential to minimizing the percentage of subscribers who opt out (cancel their subscription to your email list). Getting back to the theme of time management, one activity you probably don’t want to get bogged down with is researching and writing relevant real estate-oriented articles for home buyers and home sellers. One solution, and a potential approach to creating an effective email marketing campaign, is to intersperse informative articles with real estate marketing letters.

Real Estate Prospecting Letter Templates

A real estate marketing website I’m affiliated with offers a collection of relevant articles you can use and Realtor marketing letter templates you can download and use for $29.95. This real estate agent marketing kit , which consists of 210 articles and 300 sales letter templates, comes with a 90-day money-back guarantee, which I’m confident would be honored if you’re not 100% satisfied. (I’ve been affiliated with the company that sells these professional real estate marketing tools since 2005.) The marketing letter templates in the kit include the following (and there are plenty of others, too):

  1. Introduction letters (12 variations)
  2. Expired listing prospecting letters (19 different choices)
  3. Prospecting letters (8), plus ones for a slow housing market (5)
  4. New agent announcement letters (9 variations)
  5. Short sale prospecting letters (16 of them)
  6. FSBO prospecting letters (22 total letters to choose from)
  7. Farm area prospecting letters (11 different ones)
  8. Referral letters (22 in all)
  9. Thank you letters (15 variations)
  10. Open house letters (7 letters)

Click here to view all the categories and topics featured in this versatile kit of real estate prospecting and marketing letter templates*. (Three free samples of real estate agent letters are available on the site.) As I mentioned, the kit also contains informative articles you can use in your prospect newsletters, direct mail campaigns, and e-mail blasts.

Naturally, in every e-mail you send out, whether it’s informational or sales-oriented, you should always include your contact information and an invitation to call or e-mail you with any questions about buying or selling a home. It’s sort of like the “drip email campaign” you hear so much about. It can be an effective way to maintain that all-important “top of mind awareness” that can ultimately help increase inquiries, property listings, and real estate sales.

Real Estate Advertising & Marketing Techniques and Tools:

Looking for More Real Estate Marketing Ideas?
Get hundreds more from this e-book* that you can download as a PDF file:
Sell More Property! 1,001 Ways to Attract and Retain Real Estate Clients*

Stay tuned for more real estate marketing ideas, direct mail tips, web marketing and much more.

Visit our other real estate marketing blog, Sales & Marketing Ideas for Real Estate, and our business marketing website for sales and marketing tips, templates for sales letters, and real estate flyers templates.

I  also invite you to check out a handful of informative real estate marketing articles on my website, Marketing Survival Kit :

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies
  6. Ideas For Generating Real Estate Referrals

Contact me if you have any questions or comments about this blog or the products it features. –Joel (prowriter30years@yahoo.com)

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*FYI: All real estate marketing tools, e-books, templates, and audio programs promoted through this blog are sold with a money-back guarantee. If you are not completely satisfied, you can get a no-hassle refund.  I am a compensated affiliate of the above-mentioned ebooks, marketing templates, advertising programs, and home study courses.

 

Posted in Real Estate Marketing Plan | Tagged , , , , , , , , , , , | Leave a comment

Generate Real Estate Agent Leads With Marketing Letters

Like any real estate marketing strategy, using marketing letters to generate leads produces a range of results. One time it may produce a flurry of leads, and the next time–nothing! However, that could be said of almost any real estate marketing strategy–from making cold calls (Brrrr!) to mailing out real estate marketing postcards. There are a variety of reasons that sending out prospecting letters may not always generate real estate seller leads. Here are a few ideas that may help boost your response rate and your lead generation success:

    1. Does your real estate prospecting letter do anything to grab the attention of the recipient? When you’re critiquing your own prospecting letters or those of an associate, ask yourself if it passes the “AIDA” test. (The what test?!) In other words… does it Attract attention, arouse Interest, trigger Desire, and prompt Action? And…does it answer the unspoken questions, “What’s in it for me?” or even “Why should I care?” (Note: If you need some good examples of attention-grabbing headlines and advertising offers that have worked, check out this e-book of advertising ideas.*) One final checkpoint to consider is this: Do your real estate prospecting letters come across as being personalized –OR do they just read like a “canned” form letter? Whatever you can do to tailor them to the demographics of your target audience is to your benefit.
    2. Is there anything in your marketing letter which sounds remotely negative, apologetic, or self-critical? Keep in mind that at this point, you’re at a very delicate stage in the client acquisition process. Sometimes, the smallest negative implication in your letter can cause them to turned off or dissuaded from picking up the phone.
    3. Are there too many words in your message? To say it in another way: Does your sales letter look too cluttered? Ideally, the appearance of your prospecting letters should look as inviting as possible. However, if it looks, at first glance, like it’s going to be too much “work” to read it, then a lot of people aren’t going to want to exert the effort. So how do you get around that? Primarily with three things: a liberal amount of “white space”, bullets or numbered items or selling points (like in this list), and plenty of paragraphs. Also, avoid saying something in 25 words if you can say the same thing in 15. A concise, conversational approach to sales letter writing is usually always more effective than coming across as verbose, formal, and stilted.
    4. Last, but definitely not least… Make sure you have a couple “calls to action” in your real estate marketing letter. That’s a rule-of-thumb whether you’re crafting an introductory real estate agent letter, an expired listing prospecting letter, or a request for a referral. Make sure to let them know exactly what you want them to do–what action you want them to take. In most cases, that would be a phone call. The old expression “You never know unless you ask,” has been said a gazillion times, but it’s really one of the cornerstones of successful real estate marketing. Sometimes just asking someone to do something, like calling you, passing along a referral to you, or choosing you as their real estate agent, may very well produce the desired results!

Looking to generate more leads by advertising on targeted real estate websites? Try Zillow!*

Now The Right Time Concept Clock

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Contact me if you have any questions or comments about this blog or the products it features. –Joel (prowriter30years@yahoo.com)

*Marketing Survival Kit, the publisher of this blog, is a compensated affiliate of the above-mentioned e-books, marketing templates, training materials, advertising services, and products.

Posted in real estate agent leads | Tagged , , , , , , , | Leave a comment

New Real Estate Agent Introduction Letter Tips

If you’re a new real estate agent in a particular area, one of your first priorities is to gain name recognition in the neighborhoods you’re farming. Writing and sending out a real estate agent introduction letter can be a valuable element of a targeted marketing campaign. To write an effective introduction letter, however, you need to avoid several potential pitfalls. The first hurdle in the process is getting the recipient to open the envelope.

You may have heard this before, but the word “FREE” is one of the most powerful words in the English language–at least from an advertising/marketing perspective. Admit it: Doesn’t the word FREE grab your attention and arouse your interest? In general, people love free stuff, as long as they don’t think there’s “a catch” that comes with it. Printing a promotional “teaser” on the outside of the envelope can help increase the percentage of people who open the envelope and see your introduction letter, business card, and any other enclosures.

What free things can you offer that would be cost-effective and enticing? It may require a little experimentation to find out what would work the best, but here are a few potential promotional blurbs to print, write, or rubber-stamp on the envelope of your new real estate agent introduction letter:

  1. Free calendar enclosed
  2. Free newsletter enclosed
  3. Free home staging tips inside
  4. Free money-saving tips
  5. Free home buying seminar

Another idea to consider to get prospects to open the envelope is to enclose one of those free wallet-size calendar cards, and print on the outside of the envelope “Card enclosed. Don’t bend.” (I got that idea from a mailing I received from the AARP!)

Once you’ve cleared that first hurdle of getting them to open your prospecting letter or new real estate agent introduction letter, the next step is getting them to read it and/or take some sort of action. The ideal action would be either calling you, sending you an email, or visiting your website, blog, newsletter signup webpage, Facebook page, Youtube channel, or whatever . Keep in mind that you have to give people a reason to want to do any of those things, so it pays to post useful and compelling content online and to make your prospects aware of it in different ways.

When you’re planning your direct mail campaign for sending out your new real estate agent introduction letter, ask yourself how you can add value to your mailing without adding too much to the cost.

Key Takeaway: One of your goals in sending out prospecting letters, expired listing letters, and introduction letters is to position yourself as an expert and a source of valuable information, fresh real estate marketing ideas, and results-oriented marketing services.

A couple ways to do that is by enclosing helpful checklists, Frequently Asked Questions (FAQs) about buying or selling a home, useful local resources for homeowners, and so on.

Real Estate Marketing Tool: If you’re looking for letter-writing templates to help you get started with writing professional-sounding real estate marketing letters–including prospecting letters, real estate agent introduction letters, FSBO letters, expired listing letters, referral letters, thank you letters, and much more–here are some letter-writing templates worth checking out:*

  • My Real Estate Letters“(includes 9 different new agent announcement letter templates and 12 other introduction letter strategies you can use)*

Stay tuned to this blog for more real estate marketing ideas, direct mail tips, web marketing and much more.

I  also invite you to check out a handful of informative real estate marketing articles on my website, Marketing Survival Kit :

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies
  6. Ideas For Generating Real Estate Referrals

Looking for More Real Estate Marketing Ideas?

 

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Contact me if you have any questions or comments about this blog or the products it features. –Joel (prowriter30years@yahoo.com) *Disclosure: I am a compensated affiliate

Posted in Real Estate Direct Mail Marketing | Tagged , , , , | 1 Comment