Since time management is such a crucial aspect of a real estate agent’s productivity, one of the most useful sales tools for real estate professionals is an auto-responder. Actually, it’s more of a marketing tool because it sets the stage for future sales rather than being involved in closing sales. It’s a system that automatically “captures” the names and email addresses of your website visitors who want to receive your email newsletters, property listing announcements, miscellaneous updates, or email alerts. An auto-responder is a feature that comes with most email marketing services, like Constant Contact, Mail Chimp, Aweber, Getresponse, MyEmma, iContact, Fluttermail*, and others.
According to a blogger on Crazyegg.com, MailChimp is an especially cost-effective email marketing program for beginners. (There are a variety of different pricing plans and levels of complexity, but most email marketing platforms offer similar features.)
Putting an autoresponder on your website involves copying and pasting some simple HTML code onto your website. (Unless you’re a total technophobe, it’s pretty easy.) After you upload that to your site (still easy), it should cause a simple “interactive” form to appear on your website, which basically invites people to join your mailing list or sign up for your e-mail newsletter. Then you can create a “welcome to my mailing list” email message, which your subscribers should receive immediately, and –here’s the part I like–you can create a series of scheduled emails which can be delivered to your subscribers at any interval you choose–let’s say, once a week. That way, you can automatically stay in “constant contact” with your subscribers without much effort–that is, after you create the initial series of email mailings. (As a side note, you gotta hand it to the Constant Contact people for coming up with that great name for their service!)
All the respectable e-mail marketing services are “permission based”, which means that subscribers need to confirm that they really do want to receive your mailings and that they specifically requested it. Good e-mail marketing services also give subscribers the choice of easily “opting out” of your list at any time.
So other than the slight learning curve involved in using email marketing programs (it’s really not that hard!), the other hurdle is coming up with worthwhile content. Providing your subscribers with valuable content is the key to engaging them, gaining their trust, and building credibility. It’s also essential to minimizing the percentage of subscribers who opt out (cancel their subscription to your email list). Getting back to the theme of time management, one activity you probably don’t want to get bogged down with is researching and writing relevant real estate-oriented articles for home buyers and home sellers. One solution, and a potential approach to creating an effective email marketing campaign, is to intersperse informative articles with real estate marketing letters.
Real Estate Prospecting Letter Templates
A real estate marketing website I’m affiliated with offers a collection of relevant articles you can use and Realtor marketing letter templates you can download and use for $29.95. This real estate agent marketing kit , which consists of 210 articles and 300 sales letter templates, comes with a 90-day money-back guarantee, which I’m confident would be honored if you’re not 100% satisfied. (I’ve been affiliated with the company that sells these professional real estate marketing tools since 2005.) The marketing letter templates in the kit include the following (and there are plenty of others, too):
- Introduction letters (12 variations)
- Expired listing prospecting letters (19 different choices)
- Prospecting letters (8), plus ones for a slow housing market (5)
- New agent announcement letters (9 variations)
- Short sale prospecting letters (16 of them)
- FSBO prospecting letters (22 total letters to choose from)
- Farm area prospecting letters (11 different ones)
- Referral letters (22 in all)
- Thank you letters (15 variations)
- Open house letters (7 letters)
Click here to view all the categories and topics featured in this versatile kit of real estate prospecting and marketing letter templates*. (Three free samples of real estate agent letters are available on the site.) As I mentioned, the kit also contains informative articles you can use in your prospect newsletters, direct mail campaigns, and e-mail blasts.
Naturally, in every e-mail you send out, whether it’s informational or sales-oriented, you should always include your contact information and an invitation to call or e-mail you with any questions about buying or selling a home. It’s sort of like the “drip email campaign” you hear so much about. It can be an effective way to maintain that all-important “top of mind awareness” that can ultimately help increase inquiries, property listings, and real estate sales.
Real Estate Advertising & Marketing Techniques and Tools:
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Get hundreds more from this e-book* that you can download as a PDF file:
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Stay tuned for more real estate marketing ideas, direct mail tips, web marketing and much more.
Visit our other real estate marketing blog, Sales & Marketing Ideas for Real Estate, and our business marketing website for sales and marketing tips, templates for sales letters, and real estate flyers templates.
I also invite you to check out a handful of informative real estate marketing articles on my website, Marketing Survival Kit :
- Social Media Marketing Tactics for Real Estate Agents
- Tips on Writing Effective Real Estate Marketing Letters
- Seven Reasons Your Listing Is Still On the Market (and what to do about it)
- How to Attract More Real Estate Clients
- Post Card Marketing Strategies
- Ideas For Generating Real Estate Referrals
Contact me if you have any questions or comments about this blog or the products it features. –Joel (firstname.lastname@example.org)
*FYI: All real estate marketing tools, e-books, templates, and audio programs promoted through this blog are sold with a money-back guarantee. If you are not completely satisfied, you can get a no-hassle refund. I am a compensated affiliate of the above-mentioned ebooks, marketing templates, advertising programs, and home study courses.