Here are ten tips for improving the results you get with real estate prospecting letters:
- Make your real estate prospecting letter visually inviting by breaking up the appearance of your message with paragraphs, bold headings, white space, and bulleted lists and selling points.
- Consider starting your real estate prospecting letter with a question. Questions tend to engage your prospect and draw them in to the main body of the letter, but only if the question addresses their needs, concerns, or objectives.
- Get more people to open the envelop by printing a “teaser” on the outside that will arouse their curiosity or appeal to their desire for something free.
- Do not write a real estate prospecting letter until you determine what your unique selling proposition is. One of the cornerstones of an effective marketing message is a clear-cut USP. To stand out from the crowd of other real estate agents and Realtors® in your market, it’s necessary to offer advantages and compelling reasons to choose you as their listing or buyer’s agent.
- Always add a “P.S.” to your real estate prospecting letters. Why, you ask? Because it catches the attention of your prospects and it gives you another opportunity to include a “call for action”, a personalized invitation (“join me for a cup of coffee”, “attend my open house this Sunday”, “register for our free seminar for first-time home buyers, ” etc.)
- Enclose something that might be of interest to your prospects, such as an open house flyer, a real estate newsletter, an inexpensive calendar, an invitation, a money-saving opportunity, an informative fact-sheet for home buyers or sellers, a limited-time offer, or some other creative enclosure that your prospect will save, use, or refer to.
- If you find yourself staring at a blank computer screen while trying to compose a persuasive real estate prospecting letter, consider purchasing a set of inexpensive real estate marketing letter templates.