Desire is usually the starting point of achievement, but of course that desire has to be backed up by an effective action plan and enough optimism to fuel its eventual success. What should a real estate marketing action plan consist of? Other than using traditional networking techniques, continually expanding your contact list, and having a set of written goals to help keep you on track, here is a list of real estate marketing tools, resources, and ideas that could help you reach your goals faster:
- Modeling the success of other real estate agents and Realtors: Why reinvent the wheel when the business model of success for real estate agents has already been created? Granted, the effectiveness of certain sales and marketing techniques may depend on your personality, any self-limiting aspects of your personal belief system, the amount of competition in your market area, and other idiosyncrasies of your geographic location. Generally speaking though, if a real estate marketing strategy has worked for someone else–especially if they’re a local colleague or competitor of yours–chances are, it will work for you too. You might even be able to improve upon the results of the other real estate agent. One good starting point for modeling the success of others is an e-book and audio recording called “101 Ways To A Six Figure Income As A Real Estate Agent Toolkit.”*
- Real estate marketing newsletters: If you provide your prospects and clients with useful content on an ongoing basis, then they’ll have more of an inclination to read your material and view you as a real estate professional who really knows their stuff. Real estate newsletters can either be printed, e-mailed, or some combination thereof. Making sure to always include your contact information and various “calls to action” will help make your newsletters are an effective marketing tool.
- Marketing letters for introducing yourself or cultivating relationships: Many Realtors and real estate agents aren’t that comfortable with writing letters, so they may either do it too infrequently to be effective or the message itself may fail to get noticed or produce a response. Getting a kit of well-written real estate marketing letter templates can be one solution to these obstacles. Marketing letter templates shouldn’t be sent out “as is” because you’ll want to customize the boilerplate message to fit your geographic area, current marketing conditions, target audience, and your personality. However, prospecting letter templates can be a great time-saving tool and provide you with the framework for writing a professional-sounding, response-producing message.
- Real estate marketing flyers: Check out a previous blog post I wrote on this topic.
- Real estate marketing postcards: For insights into improving your postcard response rate, read my earlier blog post “Why Your Real Estate Marketing Postcards Do Not Get Read“.
- Real estate agent advertising: Throwing money into an advertising campaign can be a risky proposition if your ads aren’t effective or if they’re not being seen by enough qualified prospects. Although some agents and Realtors are successful in generating leads by advertising on websites like Craigslist, Zillow*, Trulia, Realtor.com, or Homes.com, the challenge is often differentiating yourself from the competition.
- Social media marketing
- Media relations and public relations
- Website marketing
The bottom line when it comes to real estate marketing is to identify the strategies that have the most potential for you, and then be persistent in following through with them on a regular basis. Also, have a willingness to revise, improve upon, and otherwise tweak your real estate marketing plan to continually generate better results.
Feel free to post a relevant comment on this blog or contact me at firstname.lastname@example.org. Generic blog comments that don’t relate to the topic probably won’t be approved, but if you can add value to the post, I’d be happy to include your comments.
(*Disclaimer: compensated affiliate)