How to Generate More Real Estate Sales Leads

The ability to generate real estate sales leads is one of the most valuable skills a real estate agent or Realtor® can have. Getting your hands on real estate sales leads that are targeted, qualified, and fresh can be a challenging and sometimes discouraging task.

There are two potential pitfalls in attempting to generate your own leads: There’s only so much time in the day and it’s all-too-easy to get sidetracked with unproductive marketing activities. Although social media marketing has been known to generate sales leads for some real estate agents, it’s more of a distraction and a waste of time for others.

Whether you’re talking about social media marketing, blogging, or newsletter marketing, the secret to success is to either enjoy doing it (so that you’ll be resourceful, creative, and productive) or delegate the task to a qualified associate, family member, or freelancer.

The foundation of any effective real estate marketing or lead generation campaign includes the following:

  • Staying in regular contact with clients, qualified prospects, and potential sources of referrals
  • Establishing yourself in your community and farming area as knowledgeable and authoritative source of information on all things real estate
  • Identifying and taking advantage of cost-effective approaches to real estate advertising
  • Developing and implementing an integrated marketing strategy to create a synergistic effect between online marketing techniques, direct mail strategies, real estate advertising, and public relations.
  • Being willing to venture outside your comfort zone, “push the envelope” a bit, and take calculated risks in pursuing your real estate marketing goals
  • Committing yourself to becoming an expert in your field, which can include having an up-to-date knowledge of the local real estate market, gaining a command of effective sales and marketing strategies, developing expertise in real estate negotiation techniques, getting a grasp of relevant online marketing and research tools, and acquiring other skills that will make you an indispensable resource to your real estate clients

As far as actual lead generation techniques and ideas, here are some strategies for improving your visibility, enhancing your reputation, and generating real estate sales leads:

  1. Sending out real estate prospecting letters via postal mail and/or email
  2. Including real estate postcard marketing in your lead generation plan
  3. Generating free or low-cost publicity whenever possible through media relations, press release distribution, and other public relations techniques
  4. Being known as a volunteer, a mentor, a public speaker, a seminar leader, a supporter of community programs, a local columnist or blogger, an industry spokesperson (in the media) and/or an active member of community, business, or civic organizations. These are among the ways to maintain a high profile and project a positive image to existing and prospective clients. Cultivating a dynamic public image can help lead to more referrals, inquiries, and requests for your real estate services.
  5. An informative and entertaining real estate newsletter sent out on a regular basis, either by e-mail or postal mail, can also help to get the phone to ring.
  6. Capturing real estate sales leads through the use of a simple auto-responder form placed on your real estate website can help you build your mailing list and expand your potential pool of real estate clients, prospects, and real estate referrals.

Real Estate Marketing Tools*, Strategies, and Books:

Below are are some real estate marketing materials, informational products, and websites, which can help you generate more real estate sales leads both online and off:

Thanks for checking out my latest blog post! If you have comments or questions, feel free to submit a blog comment or contact me by email: prowriter30years@yahoo.com. If you’d like to be notified by email the next time I post another blog article, use the “follow” button in the right-hand column.

–Joel

*This blog features real estate advertising programs, realtor marketing strategies,  real estate agent marketing templates, informational e-books, home study courses, software for writing real estate marketing letters, real estate flyer templates, and other cost-effective resources for real estate professionals. *FYI: I am a compensated affiliate of these products and real estate advertising services.

Posted in real estate agent leads | Tagged , , , , , , , | Leave a comment

Overcome 3 Sales Barriers With Real Estate Intro Letters

==========================================================
Free and low-cost marketing strategies to get home buyers and sellers to call you.*
==========================================================

There are different schools of thought when it comes to writing an effective real estate introduction letter, but few people would disagree that establishing credibility is a top priority. You not only want to make it clear that you’re qualified, hard-working, and knowledgeable, but you also want to drive home the point that you’re dedicated, accessible, and motivated. Furthermore, when your prospects first open your real estate introduction letter, that piece of paper or e-mail needs to quickly overcome these three barriers:

  1. Skepticism: This sales barrier ties in with the whole idea of credibility. If you can convince your prospects that you know what you’re talking about and that you’re passionate about helping them sell their homes as fast as possible and for the best price, then they’ll be much more receptive to signing on with you as their real estate agent.
  2. Fear: Are people afraid of real estate agents? Well, not as far as I know, but they are afraid of choosing the wrong one. To counteract that fear, you need to proactively address their fears and sales objections in your introductory letter. If, by the time they put down that letter, they still feel uncomfortable or unconvinced about your qualifications and capabilities as a real estate agent, broker, or Realtor®, then you can be sure they’re not going to follow up with a phone call, e-mail inquiry, or website visit.
  3. Indifference: None of your potential clients are going to invest more than a few seconds of their time in a real estate prospecting letter if it fails to immediately catch their attention or apply directly to their situation. Solution: Beginning an introductory real estate letter with a compelling statistic, statement, or question can often be an effective device for drawing them into the message. What happens in those critical first seconds can make all the difference between capturing their attention or losing it forever.

So whether you’re sending out expired listing marketing letters, FSBO prospecting letters, or new agent introductory letters, maximize your response rate and ROI by keeping those three potential sales barriers in mind as you craft your message.

==============================================================
For hundreds of examples of real estate marketing letters, expired listing letters, FSBO prospecting letters, and agent introductory letters that you can use in your emails and direct mail campaigns, check out the collection of professionally written real estate marketing letter templates available at myrealestateletters.com *.

Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.

–Joel
prowriter30years@yahoo.com

Check out a few other informative real estate marketing articles I posted on my website:

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies

==============================================
Discover the advantages of advertising on Zillow!*
It’s where millions of people go first when they’re looking to buy a home.

Dollar House with Money Tree

 

 

*I am a compensated affiliate.

Posted in Real Estate Introduction Letters | Tagged , , , , , , | Leave a comment

Write Real Estate Prospecting Letters That Produce Results

======================================================
Get access to an array of professional-looking real estate marketing flyers*
to promote open houses, new listings, and short sales. Request a free sample.
======================================================

One of the secrets to writing persuasive, response-producing real estate prospecting letters is to have a positive attitude and be an “eternal optimist.” If you’ve ever read my blog posts before, you’re probably saying, “There he goes again with the positive thinking stuff!” Scoff if you will, but the energy you put out there and the state of mind you cultivate—whether it’s positive or negative—will spill over into everything you do and say, including your real estate prospecting letters and the way you present yourself in person and over the phone.

But fear not! Positive thinking is not the theme of this blog post; it’s how to write a good prospecting letter that will stand out and have the best chance of being read and responded to. Here’s a checklist of things to keep in mind when sitting down to craft a winning real estate prospecting letter:

  1. After you’ve written your first draft, your first checkpoint should be whether your letter looks cluttered and verbose. As you know, first impressions can make or break the success of an agent-client relationship, and real estate prospecting letters are no exception. Therefore, make sure your marketing letter is “easy on the eyes”. If your marketing letter is jam-packed with words, then reading it will seem more like a homework assignment than an invitation to do business. Break up your message with paragraphs (“white space”), bulleted or numbered selling points (as in the list you’re reading now), and the judicious use of bold, italics, underlining, and exclamation points! A “P.S.” at the end of your real estate prospecting letter can also be an effective place to catch attention, reiterate a call for action, or add an important point that you want your prospects to notice.
  2. While it’s important to let your prospective client know that you are very knowledgeable, motivated, and qualified as a real estate marketing professional, it’s also crucial that your prospecting letter address these unspoken questions that are on the minds of many prospects: “What can you do for me?” “Why should I choose you over other real estate agents or Realtors® in town?” “Do you have any track record of success in real estate sales?” “Will you be accessible and readily available when we need you?” You’ll be in a better position to answer these and other questions if you’ve done a self-assessment or written a real estate marketing plan outlining your strengths, weaknesses, opportunities, and competitive threats. Writing a “personal mission statement”, “Unique Selling Proposition”, and/or “elevator speech” are also helpful exercises in being able to easily rattle off your strengths and positive selling points to prospective clients.
  3. Engagement is a vital aspect of writing an effective real estate prospecting letter. The prospecting letter all on its own may not be enough to capture their interest and get them to set up an appointment with you. However, you may be able to spark their interest in subscribing to your e-mail newsletter or Twitter updates, checking out your latest blog post on a relevant topic, or inviting them to learn more about you from your Facebook page. Some people prefer a more gradual approach

Templates of Real Estate Prospecting Letters

Those are a few of the key points to keep in mind when writing a real estate prospecting letter. If you’d like to streamline the letter-writing process and start with a set of already written real estate letter templates, check out this real estate marketing kit * that you can download and begin using immediately . It includes ready-to-use real estate farming letters, thank you letters, introduction letters, real estate expired listing letters, referral letters, and real estate sample letters. These versatile marketing templates can be used for real estate email marketing as well as direct mail marketing campaigns.

==============================================
Advertise on Zillow*, the largest real estate network on the web!
==============================================

Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.

–Joel
prowriter30years@yahoo.com

More info about the kit of real estate marketing templates: It includes 300 letters and 210 relevant articles that you can reproduce in real estate newsletters, email marketing campaigns, real estate blogs, and or real estate agent Web sites.

*FYI: I am a compensated affiliate.

Posted in Real Estate Introduction Letters | Tagged , , , , , , , , | Leave a comment

How to Be a Successful Real Estate Agent

Success

===================================================
Get a large assortment of ready-to-use  real estate marketing flyers* to
promote open houses, new listings, and short sales. Request a free sample.
==================================================

How do you define success in the real estate business? There are varying degrees of success—and everyone has their own individual spin on what constitutes success— but here are three categories that would cover all the bases:

  1. Modest success in real estate: You’ve attained the first level of real estate success if you’re not only making enough money to meet your basic financial needs, but also bringing in some surplus funds that you can use to save, invest, and/or go on a nice vacation every year. Although everyone perceives success differently, most people would agree that “success” entails having a surplus. Few real estate agents would consider themselves to be a success if they are living from one commission check to the next—although that can be a stepping stone to greater earnings in the future.
  2. Earning a six-figure income as a real estate agent is a worthy goal, especially for a relatively new real estate agent. It does represent an extremely wide range to aim for, though ($100,000 to $999,999). To provide a more focused target, goals can be broken down to increments of $50,000 to $100,000.
  3. Acquiring millionaire status as a real estate agent is an attainable goal for just about anyone who’s willing to put in the time, commit themselves to continuous learning and improvement, develop and use effective networking skills, constantly cultivate contacts and relationships, continually add to and communicate with your prospect list, focus on progressive goals that are realistic but challenging, and stay highly motivated. It’s relatively “simple” to become a millionaire real estate agent, but it’s far from easy!

A big part of attaining a high level of success in real estate marketing involves harnessing the inner drive and self-belief that lies dormant in us all. Although it’s valuable to have a clear real estate marketing plan, a mentor, or a successful Realtor® to model yourself after, the only person who can ultimately make it happen is you.

Make It Happen!

Inspirational Quote By Napoleon Hill On Earthy Blue Background

Inspirational Quote By Winston Churchill On Earthy Brown Background

Inspirational Quote By Confucius On Earthy Background

Failure Is Not An Option

==============================================
Looking for more qualified real estate leads?
Advertise on Zillow*, the largest real estate network on the web!
==============================================

Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.

–Joel
prowriter30years@yahoo.com

 

*I am a compensated affiliate of the above products, e-books, real estate marketing tools, and advertising services.

Posted in Success Strategies for Marketing Real Estate | Tagged , , , | Leave a comment

The Psychological Basis of Real Estate Marketing Success

This evening, I stumbled across this pyramid chart depicting Abraham Maslow’s “hierarchy of human needs”. In case you’re not familiar with Maslow, he was a leading mid-century psychologist who published a paper, in 1943, entitled, A Theory of Human Motivation. “What does that have to do with successful real estate marketing?” Well, some people believe that this pyramid of human needs, and the concepts it represent, is a cornerstone of effective sales, marketing, and advertising.
Maslow Pyramid

Starting from the bottom of the pyramid and moving up, these needs form the foundation of human motivation, including the deep-rooted drives that affect purchasing decisions and major life choices like marriage, career, and buying a home. If you, as a real estate agent, can establish a connection in people’s minds between what they need and what you’re offering, then your ability to acquire clients, make sales, and negotiate deals will increase exponentially. For some real estate agents, it’s a seemingly natural skill, while others have to work harder at developing it. In either case, the Maslow pyramid provides an excellent starting point for understanding what your clients and real estate prospects really need and want. Only then, can you effectively address their true desires and the motivating forces that often control decisions and human behavior.

If you’d like to learn more about the psychological principles that can help you become a more successful real estate agent, such as how to overcome objections, how to communicate more effectively both verbally and non-verbally, proven strategies for boosting your powers of persuasion, and Nuero-Linguistic Programming (NLP), take a look at Universal Influence: 101 Ways To Get Anyone To Say Yes!*

Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.

–Joel
prowriter30years@yahoo.com

 

Conciousness, Conceptual Artwork

*This product is offered with a 60-day, 100% money-back guarantee. F.Y.I.: I am a compensated affiliate of this home study course, as well as the real estate marketing materials, real estate marketing templates, e-books, digital products, and sales training materials featured in this blog.

 

Posted in Success Strategies for Marketing Real Estate | Tagged , | 2 Comments

Advertising and Marketing Tips for Real Estate Agents

Businessman Draws Building Development

==============================================
No need to scour the Internet for real estate advertising ideas.*
Advertise on Zillow, the largest real estate network on the web!
==============================================

Real Estate Agent Marketing Ideas

Advertising and marketing can either be a “lead-generating machine” or a “money-guzzling gremlin”. It all depends on how you approach it and whether you remain cognizant of some often-overlooked advertising and marketing principles. Here are a few concepts to bear in mind when developing your real estate agent marketing plan.

  1. “Sell the sizzle, not the steak”! All things being equal… real estate agents who understand that concept and use it in their real estate ads, presentations, and real estate marketing materials will achieve more bottom-line success than those who don’t. There’s a close correlation between understanding human nature and achieving success in real estate sales. By helping your clients imagine the pleasures of a crackling fire in the fireplace on a cold winter night, the tranquility of a cozy breakfast nook off the kitchen, or the memorable family picnics and barbeques that can be enjoyed in a spacious back yard, you’re increasing the emotional appeal and marketability of every property you show, advertise, or describe in real estate marketing materials. Although this concept is often ignored or overlooked in real estate marketing, home-buying decisions are often made on the basis of emotional factors, rather than from cold, hard facts.
  2. “Out of sight, out of mind.” The ideal real estate agent marketing plan includes strategies for maintaining continuous visibility in your market area without exceeding your budget. Today, the options for real estate advertising and marketing are so numerous, that it can be mind-boggling to choose the strategies that are the best match for your budget, your comfort zone with Internet technology, and your local market. One thing’s for sure though: Since the majority of house hunters use the Internet to search for homes online, it’s beneficial–if not essential– to have a strong Internet presence. (Many of the ways to accomplish that objective are discussed in this real estate marketing blog.)
  3. Don’t ignore free or inexpensive marketing/advertising opportunities, such as blogging, sending out newsworthy press releases to local media outlets and websites, offering to be be a guest on radio interview programs, scheduling speaking engagements with local groups, posting free real estate ads on sites like Craigslist, and joining and being an active participant in Linkedin groups.
  4. Develop a real estate marketing plan –even a simple one, at first — to set marketing goals, establish an advertising budget, formulate an action plan, and identify your strengths/weaknesses/opportunities/and competitive threats (SWOT analysis). A real estate agent marketing plan can and should be revised, refined, and/or reviewed on monthly basis, so it’s always a “work in progress.” It doesn’t have to be perfect or conclusive– especially in the beginning– so why not begin creating an outline of your short-term and long-term advertising/marketing goals. Getting it on paper (or in a Word document) will help clarify your goals, your real estate marketing options, and what your action plan needs to consist of to strengthen your competitive position, expand your lead generation success, and boost your earning potential. If you’re not sure what to include in your real estate marketing plan, here’s an online course that will give you tons of ideas: 101 Ways to a 6-Figure Income as a Real Estate Agent.*

Suggested New Year’s resolution for 2015: If you don’t feel comfortable with email marketing or social media marketing, resolve to venture outside your comfort zone and attend a local workshop or seminar on techniques for connecting with prospects and clients through Twitter, Facebook, Linkedin, Pinterest, and/or e-mail marketing.

None of these social media marketing activities should swallow up big chunks of your day, but, over time, they can help you cast a wider net, expand your visibility, and cultivate valuable relationships with new clients, real estate prospects, referral sources, and others who can potentially advance your real estate career and contribute to your sales success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Thanks for checking out my real estate agent marketing blog. If you have comments or questions, feel free to submit a blog comment or contact me by email: prowriter30years@yahoo.com. If you’d like to be notified by email the next time I post another blog article, use the “follow” button in the right-hand column.

–Joel

======================================================
Save time by using these impressive-looking real estate marketing flyers*
for open houses, new listings, short sales, bank owned properties, and more!
======================================================
Marketing Success Head Communication

*This blog features real estate advertising programs, realtor marketing strategies,  real estate agent marketing templates, informational e-books, home study courses, software for writing real estate marketing letters, real estate flyer templates, and other cost-effective resources for real estate professionals. *FYI: I am a compensated affiliate of these products and real estate advertising services.

Posted in Real estate advertising marketing | Tagged , , , , , , , , , | Leave a comment

Mistakes to Avoid With Real Estate Introduction Letters

============================================
Looking for real estate advertising ideas that generate leads?
Advertise on Zillow*, the largest real estate network on the web.
============================================

1930s-1940s Busy Man in Shirt Sleeves Behind Office Desk Working at Typewriter Smoking Cigarette

Why do so many real estate agent introduction letters get tossed out or disregarded by prospective clients? Primarily, it’s a failure to connect with your prospect or identify with their pains, problems, needs, or aspirations. If you put your ego in the driver’s seat when you sit down to write a letter of introduction, you will almost invariably end up on the wrong track.

Since the first thing you want to do in your real estate letter is to catch the attention of your prospect and arouse their interest, you probably do not want your opening line to be “Hello. I’m a new real estate agent in your neighborhood, and I’d like to take the opportunity to introduce myself and my services.” You gotta warm them up or engage them a little bit before jumping into the introduction part. Put yourself in the shoes of someone receiving the letter and try to imagine what their needs, expectations, and challenges are. There’s nothing drastically wrong with that introductory sentence mentioned earlier, but it generally shouldn’t be the first thing your prospect reads when they open up your new agent introduction letter.

A better approach would be to begin your prospecting letter with a relevant question or compelling statement that would engage their interest and attention—especially a question that would cause elicit a “Yes!” response. Here are a few possible examples of that technique:

  1. “Have you been considering putting your house on the market, but aren’t sure if now is a good time?”
  2. “Thinking about selling your house, but don’t know where to turn for an effective real estate agent in town?”
  3. [Statement:] “Deciding to sell your house can be a difficult decision, especially if you don’t have an experienced real estate agent on your side to guide you through the process.”

Opening sentences like those can help draw your prospect into the introductory part of the letter because you’re starting out by addressing their thoughts, concerns, and goals. Instead of immediately talking about yourself, show that you identify with your prospects’ needs, wants, and point of view. That’s one of the first steps in establishing rapport, even if it’s in the form of a real estate introductory letter or email — as opposed to a telephone conversion or a face-to-face meeting.

Real Estate Agent Intro Letter Templates

For more examples and ideas about how to structure a well-written real estate intro letter or real estate prospecting letter, visit MyRealEstateLetters.* The website features several free real estate marketing letter samples and also offers an entire letter-writing kit for real estate agents and Realtors® to purchase and download.

Note: These professional real estate marketing templates were developed by a well-established online company I’ve been affiliated with for the past ten years. The 300 real estate marketing templates included in the kit come with a no-risk, 90-day guarantee. If you don’t like them, you can get your money back–it’s that simple. Try them out and see for yourself what a time-saving and lead-generating real estate marketing tool it can be. These professionally written templates can quickly get you on the right track to generating more leads, inquiries, and referrals through the use of direct mail marketing and email marketing channels.

Helpful tip: It’s beneficial to personalize the real estate prospecting and introductory letters in the kit to fit your local target market and your own writing style. Also consider putting a “P.S.” at the end of the real estate letter to emphasize your availability, repeat your contact information, or invite your prospects to visit your website, blog, Facebook page, home-buyers’ seminar, upcoming open house, trade show exhibit, community event, local fundraising event, or other opportunity to meet them and discuss their real estate needs in person.

Feel free to contact me at my email address below if you have any comments, questions, or feedback about my writing services, the content of this blog, or the real estate marketing products and services it features.

Thanks!

–Joel
prowriter30years@yahoo.com

The Only 12 1/2 Writing Rules You'll Ever Need

*This blog features real estate marketing products, ebooks, training materials, real estate marketing templates, and advertising programs that I believe to be of value to real estate agents and Realtors®. FYI: I am a compensated affiliate.

Posted in Real Estate Introduction Letters | Tagged , , , , , , , , , | 2 Comments