Coming up with creative marketing ideas and putting them into action can be a catalyst for attracting more clients and differentiating yourself from other real estate professionals in your market. While not every creative real estate marketing idea is going to be a game changer, approaching marketing from a unique angle can give you a strong competitive edge in the marketplace.
Using the same marketing techniques as everyone else in town can still generate some real estate leads and increase your visibility and name recognition, but it may not get as much traction as using marketing strategies that are more unique, original, and creative.
Cultivating an awareness of what’s going on, in terms of local events, special occasions, and news is a good starting point for identifying opportunities for creative real estate marketing.
The news story in my community that gave me the idea for this blog post, this morning, was the fact that our local high school was designated as one of the top high schools in America by Newsweek Magazine. This type of national recognition presents a couple potential public relations and marketing opportunities for real estate agents in this area.
Obviously having one of the top high schools in the nation in your backyard is a great selling point when marketing real estate, but it can also be used as a tactic to draw positive attention to you as a local real estate agent. Here are a couple potential marketing ideas off the top of my head that you could use to tie in with positive community news, such as having your high school designated as one of the best in the country (for preparing students for college):
- Write a letter to the editor of your local newspaper congratulating the high school on its accomplishments and expressing your pride at being part of a school district that fosters excellence (or something to that effect). Whether or not you decide to mention that you’re a local real estate agent in the letter is up to you, but, either way, you’re still getting your name in front of a lot of people in a positive way. Key ingredients to doing this strategy effectively would include genuine sincerity and a degree of subtlety. If it smacks of self promotion, then any potential public relations benefits that could accrue to you would probably be negated.
- Write a blog post and/or article on your website about the recognition your school district has received and the overall desirability of raising a family in your city or community. From an SEO standpoint, you might even consider including frequently searched-for keywords in your title and the body of your article, such as “Best Places to Live in [fill in your state].” In addition to possibly getting some local exposure, you could also potentially reel in real estate prospects from other areas of the country looking to relocate to your city or region.
One of the secrets to coming up with creative real estate marketing ideas is to pay attention to local news–especially “soft news”– and publicly recognize or participate in positive things happening in your community. An even better idea would be to initiate, organize, and publicize a local fund drive, charitable event, or awareness-raising campaign for a worthy cause. That way, people in need get helped and your public image as a local real estate professional gets a boost. That’s a prime example of a “win-win” situation.