How to Be a Successful Real Estate Agent

The formula for being a successful real estate agent is simple. Applying it on a consistent basis is the tricky part!

While there are many unique aspects to succeeding in real estate sales, there are certain fundamental success principles which form the bedrock of any successful endeavor — whether it’s in business, sports, or career advancement.

The four cornerstones of being a successful real estate agent are essentially determination, persistence, mental focus, and expertise. The good news is that all those factors of success are completely under your control. (It’s not necessarily easy, but if it was, everyone would be doing it!)

How to Be Successful in Real Estate

Besides making sure that you’re affiliated with a real estate agency that supports your professional growth and provides guidance when you need it, here are some other strategies to help you achieve success in the real estate field.

  1. Do a self assessment. If your goal is to be a successful real estate agent or Realtor, then there’s no room for ambivalence. If you’re “on the fence” about a career in real estate, then, in all likelihood, you may not have the resolve, the focus, and the commitment to become a successful real estate agent. By taking time to identify and clarify your personal values, you can make sure you’re being true to to your own ideals and pursuing a career path and lifestyle that’s meaningful to you. If you’re willing to take the time to do this, there’s a set of helpful worksheets at I learned about this free resource through a book I read, recently, called The Confidence Gap, by Russ Harris.
  2. Establish successful habits. To quote the motivational writer Og Mandino in his classic book The Greatest Salesman In The World: “In truth, the only difference between those who have failed and those who have succeeded lies in the difference of their habits. Good habits are the key to all success. Bad habits are the unlocked door to failure. Thus, the first law I will obey, which precedeth all others is — I will form good habits and become their slaves.” If you’ve been looking for effective ways to train and condition your mind for success, this book, which I believe was first published in 1981, contains a powerful method for creating successful mental habits.
  3. Develop exquisite “people skills.” Arguably,  the premier authority on human relations and personal magnetism was Dale Carnegie, the author of How to Win Friends and Influence People (a must read for all real estate agents). His books offer a wealth of wisdom and motivation on what it takes to succeed in real estate, sales, marketing, business management, politics, public relations, consulting, the legal profession, and just about any other people-oriented business or career you can imagine. One of my favorite Dale Carnegie quotes is this: “You can make more friends in two months by being interested in other people than in two years of trying to get people interested in you.” I also like this other quote, which applies rather directly to being successful as a real estate agent or Realtor: “If you want to win friends, make it a point to remember them. If you remember my name, you pay me a subtle compliment; you indicate that I have made an impression on you. Remember my name and you add to my feeling of importance.” Simple, but powerful advice!
  4. Focus on continuous improvement. No matter how good you are, there’s always room for improvement — especially in a highly competitive and ever-changing profession like real estate sales. By setting an unwavering goal to be the most knowledgeable, service-oriented, and results-oriented real estate professional in your market area, mediocrity is impossible and success is virtually inevitable. NOTE: If you’re looking for ways to improve the results  and ROI of your post card marketing campaigns, for example, visit “Real Estate Postcard Marketing’s Best Kept Secrets“*
  5. Self motivation is crucial to being successful in real estate. One of my favorite passages from the motivational book Think and Grow Rich by Napoleon Hill is a powerful affirmation designed to compel yourself to repeatedly take action toward the attainment of a goal: “I know that I have the ability to achieve the object of my definite purpose in life; therefore, I demand of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.” His self-confidence formula consists of four additional steps, based on the principles of autosuggestion and the workings of the subconscious mind. I often refer to my copy of  Think and Grow Rich, whenever I need motivation, inspiration, or personal empowerment. By the way… If you’d like to download a FREE Daily Planner (with a Law of Attraction theme) visit this site.
  6.  Excellent time management is vital to real estate success. By recognizing which tasks and objectives are the most (and least) productive, you can avoid “reinventing the wheel” and focus your energy where it will do the most good. You can accomplish that in a number of ways, such as automating your email marketing, using professional templates for creating prospecting letters and real estate marketing flyers, and getting the most mileage from your postcard marketing campaigns. Controlling interruptions, limiting unproductive social networking activities online, and creating a daily list of tasks and objectives can also help you stay on track toward your success goals.

The foundation of being successful in real estate is an unquenchable thirst to help people find the home (or buyer) to meet their needs, continually develop expertise as a real estate professional, and achieve financial goals. If you can enjoy the process of doing all that and keeping your eye on prize, so to speak, then success is virtually guaranteed.

Thank you for checking out my latest blog post on how to become a successful real estate agent or Realtor. Feel free to “follow” this blog for email notifications on future blog posts.

Best of luck in all your real estate marketing pursuits!

Marketing Survival

Real Estate Marketing Strategies


*FYI: My blog posts often feature links to products and services for which I am a compensated affiliate.

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Knowledge is Power in the Real Estate Business

Knowledge Empowers You Chalk Illustration

Knowing a few key things about what motivates home buyers in the real estate market can arm you with valuable sales information and a competitive advantage. For example, there’s no sense in harping about the huge square footage of a house or its immense back yard, when what your client really cares about most is the quality of the neighborhood or the shortness of the commute. Obviously, one of the secrets to making more real estate sales is your ability to find out what your clients’ priorities and “hot buttons” are. When you know what really matter most to them, you can do a more effective job of giving them exactly what they want and helping them focus on the positive aspects (from their point of view) of the properties you’re showing. Although all your clients have different needs and wants, it’s helpful to be aware of trends and patterns in home buyer preferences.

Marketing Tools:

Online Real Estate Statistics

An excellent source of statistical information for real estate agents is the National Association of Realtors. Its website has a great page of statistics, which sheds a lot of light on how to effectively market your listings and cater to your clients’ needs. For example, in an NAR survey, it was shown that 78% of home buyers care more about neighborhood quality than they do about the size of the house. It also said that “57% would forgo a home with a larger yard in favor of a shorter commute.” This, of course, doesn’t apply to everyone, but it is a factor to consider when tailoring your marketing strategy to individual clients and prospects.

Thanks for visiting my real estate marketing blog, today!


If you have comments or questions, feel free to submit a blog comment or contact me by email: (If you’d like to be notified by email the next time I post another blog article, use the “follow” button in the right-hand column.

Real Estate Marketing Tools: BTW… I created a new page on my website highlighting  a half-a-dozen or so real estate marketing tools, products, and services that can help you generate real estate leads, identify and make the most of real estate marketing opportunities, and effectively plan marketing campaigns and sales strategies for 2015.*

I  also invite you to check out a handful of informative real estate marketing articles on my website, Marketing Survival Kit :

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies
  6. Ideas For Generating Real Estate Referrals

Back View of Businessman Drawing Sketch on Wall 

*FYI: My blog posts often feature links to products and services for which I am a compensated affiliate. Paperblog

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Plan to Succeed in 2015 as a Real Estate Agent or Realtor

Achieving success in real estate sales or any other entrepreneurial pursuit may seem like a monumental task if you don’t approach it with a positive mindset. The foundation of any successful real estate marketing plan consists of focused motivation interwoven with the following cornerstones:

  1. Take stock of your strengths and weaknesses, and develop an action-oriented strategy to capitalize on your strengths and diminish or eliminate your weaknesses.
  2. Don’t “swim against the current” when it comes to dealing with human nature and establishing rapport with clients and prospective clients. When you’re responsive to a clients’ needs, project genuine enthusiasm, and consistently give them the “VIP treatment”, you will do a better job of connecting with people and develop a reputation as a real estate agent who goes above and beyond expectations. If client reviews of real estate agents on Zillow are any indication, those are the key qualities home buyers and sellers are looking for in a Realtor® or agent. Let’s face it, just about everyone appreciates outstanding service and wants to feel important, special, and that they’re being listened to. When I Googled the quote “If you want to be interesting, be interested,” it was attributed to Dale Carnegie and advertising pioneer David Ogilvy. When I dug a little deeper, I discovered that Dale Carnegie’s exact quote was “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” It may seem counterintuitive, at first, but try it for 30 days and see what happens.  When you understand and apply the principles in Carnegie’s classic book,  “How to Win Friends and Influence People,” it’s almost impossible to fail in real estate sales or any other people-oriented business.
    Dale Carnegie
  3. Establish goals for 2015. Goals are a personal thing and vary from one person to another, but they could include everything from sales goals* and financial objectives to improving your effectiveness in networking, real estate marketing, and self-motivation. Of course no goal-setting program would be complete without addressing non-work issues like health, family relationships, and spirituality.
  4. Continually increasing your knowledge of real estate marketing* and the real estate market will make you more valuable to your clients, yourself, and your family. (Note: Making the most of your time and resources through the use of professional marketing templates, such as real estate prospecting letters*, real estate marketing flyers*, and email templates can boost your productivity and help you identify and take advantage of profitable sales opportunities.)

As the remaining days of 2014 quickly dwindle, keep in mind that your future success depends on the thoughts, plans, and intentions you cultivate now.

Thanks for visiting my real estate marketing blog. Good luck, and may 2015 be your most lucrative year, ever!

Need real estate marketing tools, templates, and ideas for 2015? Click here!*

The Future Starts Today Poster

If you have comments or questions, feel free to submit a blog comment or contact me by email: If you’d like to be notified by email the next time I post another blog article, use the “follow” button in the right-hand column.


*FYI: My blog posts often feature links to products and services for which I am a compensated affiliate.

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How to Generate Real Estate Leads and More Business

Visit my Website, Marketing Survival Kit*, for marketing tools, templates, and strategies.

The ability to generate real estate sales leads is one of the most valuable skills a real estate agent or Realtor® can have. Getting your hands on real estate sales leads that are targeted, qualified, and fresh can be a challenging and sometimes discouraging task.

There are two potential pitfalls in attempting to generate your own leads: There’s only so much time in the day and it’s all-too-easy to get sidetracked with unproductive marketing activities. Although social media marketing has been known to generate sales leads for some real estate agents, it’s more of a distraction and a waste of time for others.

Whether you’re talking about social media marketing, blogging, or newsletter marketing, the secret to success is to either enjoy doing it (so that you’ll be resourceful, creative, and productive) or delegate the task to a qualified associate, family member, or freelancer.

Useful Marketing Tools: Prospecting Letter Templates* and Real Estate Flyer Templates*

How to Get Real Estate Leads

The foundation of any effective real estate marketing or lead generation campaign includes the following:

  • Staying in regular contact with clients, qualified prospects, and potential sources of referrals
  • Establishing yourself in your community and farming area as a knowledgeable and authoritative source of information on all things real estate
  • Identifying and taking advantage of cost-effective approaches to real estate advertising, while avoiding over-the-top newspaper advertising campaigns, billboard advertising, and pay-per-click advertising. (Those advertising methods can be productive, but their cost can easily spiral out of control if you don’t monitor results, make adjustments as needed, and stick to an advertising budget*.)
  • Developing and implementing an integrated marketing strategy to create a synergistic effect between online marketing techniques, direct mail strategies, real estate advertising, and public relations.
  • Being willing to venture outside your comfort zone, “push the envelope” a bit, and take calculated risks in pursuing your real estate marketing goals
  • Committing yourself to becoming an expert in your field, which can include having an up-to-date knowledge of the local real estate market, gaining a command of effective sales and marketing strategies, developing expertise in real estate negotiation techniques, getting a grasp of relevant online marketing and research tools, and acquiring other skills that will make you an indispensable resource to your real estate clients

1940s Couple Looking at House

As far as actual lead generation techniques and ideas, here are some strategies for improving your visibility, enhancing your reputation, and generating real estate sales leads:

  1. Sending out real estate prospecting letters via postal mail and/or email
  2. Including real estate postcard marketing in your lead generation plan
  3. Generating free or low-cost publicity whenever possible through media relations, press release distribution, and other public relations techniques
  4. Being known as a volunteer, a mentor, a public speaker, a seminar leader, a supporter of community programs, a local columnist or blogger, an industry spokesperson (in the media) and/or an active member of community, business, or civic organizations. These are among the ways to maintain a high profile and project a positive image to existing and prospective clients. Cultivating a dynamic public image can help lead to more referrals, inquiries, and requests for your real estate services.
  5. An informative and entertaining real estate newsletter sent out on a regular basis, either by e-mail or postal mail, can also help to get the phone to ring.
  6. Capturing real estate sales leads through the use of a simple auto-responder form placed on your real estate website can help you build your mailing list and expand your potential pool of real estate clients, prospects, and real estate referrals.

Real Estate Marketing Tools*, Strategies, and Books:

Below are some real estate marketing materials, informational products, and websites, which can help you generate more real estate sales leads both online and off:

Thanks for checking out my latest blog post! If you have comments or questions, feel free to submit a blog comment or contact me by email: If you’d like to be notified by email the next time I post another blog article, use the “follow” button in the right-hand column.


Need real estate marketing tools, templates, and ideas for 2015? Click here!*

*This blog features real estate advertising programs, sales and marketing software, realtor marketing strategies,  real estate agent marketing templates, informational e-books, home study courses, software for writing real estate marketing letters, real estate flyer templates, and other cost-effective resources for real estate professionals. FYI: I am a compensated affiliate of these marketing templates, informational products, and real estate advertising services.

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Overcome 3 Sales Barriers With Real Estate Intro Letters

101 free and low-cost real estate marketing strategies to get buyers and sellers to call you.*

There are different schools of thought when it comes to writing an effective real estate introduction letter, but few people would disagree that establishing credibility is a top priority. You not only want to make it clear that you’re qualified, hard-working, and knowledgeable, but you also want to drive home the point that you’re dedicated, accessible, and motivated. Furthermore, when your prospects first open your real estate introduction letter, that piece of paper or e-mail needs to quickly overcome these three barriers:

  1. Skepticism: This sales barrier ties in with the whole idea of credibility. If you can convince your prospects that you know what you’re talking about and that you’re passionate about helping them sell their homes as fast as possible and for the best price, then they’ll be much more receptive to signing on with you as their real estate agent.
  2. Fear: Are people afraid of real estate agents? Well, not as far as I know, but they are afraid of choosing the wrong one. To counteract that fear, you need to proactively address their fears and sales objections in your introductory letter. If, by the time they put down that letter, they still feel uncomfortable or unconvinced about your qualifications and capabilities as a real estate agent, broker, or Realtor®, then you can be sure they’re not going to follow up with a phone call, e-mail inquiry, or website visit.
  3. Indifference: None of your potential clients are going to invest more than a few seconds of their time in a real estate prospecting letter if it fails to immediately catch their attention or apply directly to their situation. Solution: Beginning an introductory real estate letter with a compelling statistic, statement, or question can often be an effective device for drawing them into the message. What happens in those critical first seconds can make all the difference between capturing their attention or losing it forever.

So whether you’re sending out expired listing marketing letters, FSBO prospecting letters, or new agent introductory letters, maximize your response rate and ROI by keeping those three potential sales barriers in mind as you craft your message.


Templates for Introduction Letters, Real Estate Farming Letters, and More:

For hundreds of examples of real estate marketing letters, expired listing letters, FSBO prospecting letters, and agent introductory letters that you can use in your emails and direct mail campaigns, check out the collection of professionally written real estate marketing letter templates available at *.


Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.


Check out a few other informative real estate marketing articles I posted on my website:

  1. Social Media Marketing Tactics for Real Estate Agents
  2. Tips on Writing Effective Real Estate Marketing Letters
  3. Seven Reasons Your Listing Is Still On the Market (and what to do about it)
  4. How to Attract More Real Estate Clients
  5. Post Card Marketing Strategies

Need real estate marketing tools, templates, and ideas for 2015? Click here!*

Dollar House with Money Tree

*I appreciate your interest in my perspective on real estate marketing. FYI: My blog posts often feature links to products and services for which I am a compensated affiliate.

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Write Real Estate Prospecting Letters That Produce Results

One of the secrets to writing persuasive, response-producing real estate prospecting letters is to have a positive attitude and be an “eternal optimist.” If you’ve ever read my blog posts before, you’re probably saying, “There he goes again with the positive thinking stuff!” Scoff if you will, but the state of mind you cultivate—whether it’s positive or negative—will spill over into everything you do and say, including your real estate prospecting letters and the way you present yourself in person and over the phone.

Marketing Tools:

Real Estate Prospecting Letter Pointers

But fear not! Positive thinking is not the theme of this blog post; it’s about how to write a persuasive real estate farming letter or prospecting letter that will stand out and have the best chance of being read and responded to. Here’s a checklist of things to keep in mind when sitting down to craft a winning real estate prospecting letter:

  1. After you’ve written your first draft, your initial checkpoint should be whether your prospecting letter looks cluttered and verbose. As you know, first impressions can make or break the success of an agent-client relationship, and real estate prospecting letters are no exception. Therefore, make sure your marketing letter is “easy on the eyes”. If your letter to prospective clients is jam-packed with words, then reading it will seem more like a homework assignment than an invitation to do business. Break up your message with paragraphs (“white space”), bulleted or numbered selling points (as in the list you’re reading now), and the judicious use of bold, italics, underlining, and exclamation points! A “P.S.” at the end of your real estate prospecting letter can also be an effective place to catch attention, reiterate a call for action, or add an important point that you want your prospects to notice.
  2. While it’s important to let your prospective clients know that you are very knowledgeable, motivated, and qualified as a real estate marketing professional, it’s also crucial that your marketing letter address these unspoken questions that are on the minds of many prospects: “What can you do for me?” “Why should I choose you over other real estate agents or Realtors® in town?” “Do you have any track record of success in real estate sales?” “Will you be accessible and readily available when we need you?” You’ll be in a better position to answer these and other questions if you’ve done a self-assessment or written a real estate marketing plan outlining your strengths, weaknesses, opportunities, and competitive threats. Writing a “personal mission statement”, “Unique Selling Proposition”, and/or “elevator speech” are also helpful exercises in being able to easily rattle off your strengths and positive selling points to prospective clients. And speaking of selling points… if you’re at all unclear about the value that you bring to your clients as a real estate agent, then take a look at this helpful PDF handout available from the National Association of Realtors®.
  3. Engagement is a vital aspect of writing an effective real estate prospecting letter. The prospecting letter all on its own may not be enough to capture their interest and get them to set up an appointment with you. However, you may be able to spark their interest in subscribing to your e-mail newsletter or Twitter updates, checking out your latest blog post on a relevant topic, or inviting them to learn more about you from your Facebook page. Whether you’re approaching them with a real estate farming letter, a real estate marketing postcard, or an introductory letter, many people prefer a more gradual approach to choosing a real estate agent or Realtor.

Templates of Real Estate Prospecting Letters

Those are a few of the key points to keep in mind when writing an effective real estate prospecting letter. That being said… IF you’d like to skip the time-consuming process of writing marketing letters and start out with a set of professionally written real estate letter templates for almost every marketing situation, check out this kit of real estate templates * that you can download and begin using immediately . (It comes with a 90-day money-back guarantee of satisfaction!)


It includes ready-to-use real estate farming letters, thank you letters, agent introduction letters, real estate expired listing letters, referral letters, and real estate sample letters. These versatile marketing templates can be used for real estate email marketing as well as direct mail marketing campaigns. Click here for categories, topics, and samples.

Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.


More info about the kit of real estate marketing templates: It includes 300 assorted prospecting, farming, and relationship-building letters plus 210 professionally written articles that you can reproduce and use in real estate newsletters, email marketing campaigns,real estate blogs, and or real estate agent Web sites.


*I appreciate your interest in my perspective on real estate marketing. FYI: My blog posts often feature links to products and services for which I am a compensated affiliate.

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How to Be a Successful Real Estate Agent


Get a large assortment of ready-to-use  real estate marketing flyers* to
promote open houses, new listings, and short sales. Request a free sample.

How do you define success in the real estate business? There are varying degrees of success—and everyone has their own individual spin on what constitutes success— but here are three categories that would cover all the bases:

  1. Modest success in real estate: You’ve attained the first level of real estate success if you’re not only making enough money to meet your basic financial needs, but also bringing in some surplus funds that you can use to save, invest, and/or go on a nice vacation every year. Although everyone perceives success differently, most people would agree that “success” entails having a surplus. Few real estate agents would consider themselves to be a success if they are living from one commission check to the next—although that can be a stepping stone to greater earnings in the future.
  2. Earning a six-figure income as a real estate agent is a worthy goal, especially for a relatively new real estate agent. It does represent an extremely wide range to aim for, though ($100,000 to $999,999). To provide a more focused target, goals can be broken down to increments of $50,000 to $100,000.
  3. Acquiring millionaire status as a real estate agent is an attainable goal for just about anyone who’s willing to put in the time, commit themselves to continuous learning and improvement, develop and use effective networking skills, constantly cultivate contacts and relationships, continually add to and communicate with your prospect list, focus on progressive goals that are realistic but challenging, and stay highly motivated. It’s relatively “simple” to become a millionaire real estate agent, but it’s far from easy!

A big part of attaining a high level of success in real estate marketing involves harnessing the inner drive and self-belief that lies dormant in us all. Although it’s valuable to have a clear real estate marketing plan, a mentor, or a successful Realtor® to model yourself after, the only person who can ultimately make it happen is you.

Make It Happen!

Inspirational Quote By Winston Churchill On Earthy Brown Background


Failure Is Not An Option

Thanks for stopping by my blog! Feel free to post a comment or contact me at my email address below if you have any comments, questions, or feedback about the content of this blog or the real estate marketing products and services it features.


*I am a compensated affiliate of the above products, e-books, real estate marketing tools, and advertising services.

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